In fiscal year 2025, University of Wisconsin-Madison's Men's Basketball program reported $19.9M in revenue and $12.4M in expenses, for a net surplus of $7.5M. The program generated $19.9M in total revenue, led by Ticket Sales at $6.6M. Among the 78 FBS programs reporting Men's Basketball data, University of Wisconsin-Madison ranks 30th overall in total expenses (29th of 42 Power Four programs) — above the FBS average of $10.2M. University of Wisconsin-Madison competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $6,592,541 |
| Media Rights | $6,289,081 |
| Royalties, Licensing, Advertisement and Sponsorships | $2,999,470 |
| Contributions | $2,765,092 |
| Program, Novelty, Parking and Concession Sales | $365,005 |
| Direct Institutional Support | $310,511 |
| NCAA Distributions | $252,946 |
| Sports Camp Revenues | $229,849 |
| Guarantees | $90,000 |
| Other Operating Revenue | $10,287 |
| In-Kind | $5,265 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $5,926,575 |
| Team Travel | $1,485,370 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $955,445 |
| Athletic Student Aid | $811,823 |
| NCAA Post-Season Non-Football Expenses | $808,559 |
| Guarantees | $670,039 |
| Game Expenses | $321,144 |
| Sports Equipment, Uniforms and Supplies | $252,643 |
| Student-Athlete Meals (non-travel) | $240,661 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $198,580 |
| Enhanced Educational Benefits (Alston or other) | $183,570 |
| Recruiting | $167,445 |
| Sports Camp Expenses | $155,586 |
| Direct Overhead and Administrative Expenses | $143,349 |
| Other Operating Expenses | $105,294 |
| Medical Expenses and Insurance | $3,699 |
| Memberships and Dues | $1,645 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $19,910,047 | $12,431,427 | +$7.5M |
| FY2024 | $19,537,543 | $12,095,865 | +$7.4M |
| FY2023 | $19,380,730 | $11,522,382 | +$7.9M |
| FY2022 | $16,128,851 | $8,849,874 | +$7.3M |
| FY2021 | $9,276,932 | $6,574,235 | +$2.7M |
| FY2020 | $19,616,042 | $8,607,522 | +$11.0M |
The Badgers' men's basketball program generated $19.9M in revenue against $12.4M in expenses in FY2025, producing a healthy $7.5M surplus, with ticket sales leading the way at $6.6M on the revenue side. Coaching salaries, benefits, and bonuses represented the program's single largest cost at $5.9M, accounting for nearly half of total expenses. At $12.4M in total expenses, Wisconsin ranks 30th among 78 FBS programs and sits above the FBS average of $10.2M, with costs rising steadily from $8.8M in FY2022 to their current level.
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