In fiscal year 2025, University of Wisconsin-Madison's Ice Hockey program reported $5.4M in revenue and $9.7M in expenses, for a net deficit of $4.4M. The program generated $5.4M in total revenue, led by Ticket Sales at $3.1M. Among the 11 FBS programs reporting Ice Hockey data, University of Wisconsin-Madison ranks 3rd overall in total expenses (3rd of 6 Power Four programs) — above the FBS average of $7.4M. University of Wisconsin-Madison competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $3,086,572 |
| Direct Institutional Support | $859,876 |
| Royalties, Licensing, Advertisement and Sponsorships | $621,071 |
| Contributions | $401,450 |
| NCAA Distributions | $105,142 |
| Guarantees | $105,000 |
| Program, Novelty, Parking and Concession Sales | $104,287 |
| Sports Camp Revenues | $85,800 |
| Other Operating Revenue | $1,120 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $2,582,842 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $2,501,465 |
| Team Travel | $1,224,539 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $700,956 |
| Enhanced Educational Benefits (Alston or other) | $593,110 |
| Student-Athlete Meals (non-travel) | $519,222 |
| Sports Equipment, Uniforms and Supplies | $394,606 |
| Game Expenses | $292,253 |
| NCAA Post-Season Non-Football Expenses | $273,261 |
| Recruiting | $234,976 |
| Severance Payments | $163,265 |
| Guarantees | $80,000 |
| Direct Overhead and Administrative Expenses | $75,370 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $40,489 |
| Other Operating Expenses | $35,744 |
| Sports Camp Expenses | $16,141 |
| Memberships and Dues | $1,100 |
| Medical Expenses and Insurance | $542 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $5,370,318 | $9,729,881 | -$4.4M |
| FY2024 | $5,965,064 | $9,863,175 | -$3.9M |
| FY2023 | $4,652,172 | $9,228,041 | -$4.6M |
| FY2022 | $4,624,764 | $7,489,318 | -$2.9M |
| FY2021 | $1,870,904 | $7,049,294 | -$5.2M |
| FY2020 | $6,326,442 | $8,622,098 | -$2.3M |
Ticket sales drive the majority of Wisconsin's ice hockey revenue, generating $3.1M of the program's $5.4M total in FY2025, yet the program still operates at a $4.4M deficit with expenses of $9.7M — the 3rd highest among the 11 tracked FBS programs. Athletic student aid represents the single largest cost at $2.6M, contributing to an expense level that runs $2.3M above the FBS average of $7.4M. After peaking at $9.9M in FY2024, expenses have modestly declined but remain significantly elevated compared to the $7.0M–$7.5M range
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