In fiscal year 2025, University of Wisconsin-Madison's Rowing program reported $612K in revenue and $3.8M in expenses, for a net deficit of $3.2M. The largest revenue source was Direct Institutional Support at $387K. Among the 25 FBS programs reporting Rowing data, University of Wisconsin-Madison ranks 5th overall in total expenses (5th of 19 Power Four programs) — above the FBS average of $2.8M. University of Wisconsin-Madison competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Direct Institutional Support | $387,422 |
| Royalties, Licensing, Advertisement and Sponsorships | $108,625 |
| Sports Camp Revenues | $91,702 |
| Contributions | $24,076 |
| Other Operating Revenue | $261 |
| Category | Amount |
|---|---|
| Enhanced Educational Benefits (Alston or other) | $1,426,260 |
| Athletic Student Aid | $548,178 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $544,515 |
| Team Travel | $488,249 |
| Sports Equipment, Uniforms and Supplies | $210,812 |
| Student-Athlete Meals (non-travel) | $195,714 |
| NCAA Post-Season Non-Football Expenses | $169,880 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $136,320 |
| Sports Camp Expenses | $45,420 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $27,881 |
| Recruiting | $16,566 |
| Game Expenses | $15,485 |
| Direct Overhead and Administrative Expenses | $10,992 |
| Memberships and Dues | $1,440 |
| Other Operating Expenses | $243 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $612,086 | $3,837,955 | -$3.2M |
| FY2024 | $500,789 | $3,311,126 | -$2.8M |
| FY2023 | $518,612 | $3,324,184 | -$2.8M |
| FY2022 | $733,869 | $2,794,532 | -$2.1M |
| FY2021 | $388,207 | $2,656,237 | -$2.3M |
| FY2020 | $554,487 | $3,169,837 | -$2.6M |
The rowing program generated $612K in revenue in FY2025, with Direct Institutional Support accounting for $387K of that total, while expenses reached $3.8M — ranking 5th among all 25 FBS programs and well above the $2.8M FBS average. Enhanced Educational Benefits represented the program's single largest cost at $1.4M, contributing to a net deficit of $3.2M. Expenses have climbed steadily from $2.7M in FY2021, reflecting a notable acceleration in program costs over the past two fiscal years.
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