In fiscal year 2025, University of Wisconsin-Madison's Soccer program reported $1.6M in revenue and $5.0M in expenses, for a net deficit of $3.4M. The program generated $1.6M in total revenue, led by Sports Camp Revenues at $739K. Among the 78 FBS programs reporting Soccer data, University of Wisconsin-Madison ranks 6th overall in total expenses (6th of 42 Power Four programs) — above the FBS average of $2.9M. University of Wisconsin-Madison competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Sports Camp Revenues | $738,806 |
| Direct Institutional Support | $570,862 |
| Royalties, Licensing, Advertisement and Sponsorships | $146,375 |
| NCAA Distributions | $99,894 |
| Contributions | $22,842 |
| Guarantees | $10,000 |
| Ticket Sales | $2,998 |
| Other Operating Revenue | $39 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $1,528,950 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,278,281 |
| Enhanced Educational Benefits (Alston or other) | $704,920 |
| Team Travel | $426,414 |
| Sports Camp Expenses | $269,592 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $169,571 |
| Sports Equipment, Uniforms and Supplies | $162,136 |
| Student-Athlete Meals (non-travel) | $152,043 |
| NCAA Post-Season Non-Football Expenses | $112,241 |
| Recruiting | $88,166 |
| Game Expenses | $47,399 |
| Direct Overhead and Administrative Expenses | $28,446 |
| Other Operating Expenses | $14,086 |
| Guarantees | $12,500 |
| Medical Expenses and Insurance | $2,615 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $1,660 |
| Memberships and Dues | $1,090 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $1,591,816 | $5,000,110 | -$3.4M |
| FY2024 | $1,071,836 | $5,117,318 | -$4.0M |
| FY2023 | $945,240 | $4,161,944 | -$3.2M |
| FY2022 | $709,033 | $3,927,280 | -$3.2M |
| FY2021 | $785,610 | $2,994,058 | -$2.2M |
| FY2020 | $2,030,995 | $4,840,607 | -$2.8M |
Wisconsin-Madison's soccer program carries one of the heaviest financial footprints in college soccer, ranking 6th out of 78 FBS programs in expenses at $5.0M — well above the $2.9M FBS average. Athletic Student Aid represents the program's single largest cost at $1.5M, while revenues of $1.6M — led by $739K in Sports Camp Revenues — fall far short of covering costs, resulting in a $3.4M deficit. Expenses have climbed sharply since FY2021's $3.0M, reflecting a sustained institutional investment in the program despite the widening financial gap.
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