University of Wisconsin-Madison Swimming and Diving Financial Data

NCAA Membership Financial Reporting System (MFRS) · Big Ten · Data available: FY2017–FY2025

In fiscal year 2025, University of Wisconsin-Madison's Swimming and Diving program reported $1.1M in revenue and $4.7M in expenses, for a net deficit of $3.7M. The program generated $1.1M in total revenue, led by Direct Institutional Support at $569K. Among the 56 FBS programs reporting Swimming and Diving data, University of Wisconsin-Madison ranks 8th overall in total expenses (8th of 33 Power Four programs) — above the FBS average of $2.7M. University of Wisconsin-Madison competes in the Big Ten; financial data is available from FY2017 through FY2025.

FY2025 Overview

Total Revenue
$1,073,058
Total Expenses
$4,748,448
Net
-$3,675,390

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FY2025 Revenue Sources

CategoryAmount
Direct Institutional Support$569,190
Sports Camp Revenues$357,354
Royalties, Licensing, Advertisement and Sponsorships$78,000
NCAA Distributions$41,788
Contributions$26,726

FY2025 Expense Breakdown

CategoryAmount
Athletic Student Aid$1,450,030
Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities$1,105,996
Enhanced Educational Benefits (Alston or other)$856,780
Team Travel$405,021
NCAA Post-Season Non-Football Expenses$207,912
Sports Equipment, Uniforms and Supplies$144,952
Sports Camp Expenses$143,926
Direct Overhead and Administrative Expenses$133,133
Student-Athlete Meals (non-travel)$126,567
Recruiting$91,696
Other Operating Expenses$45,227
Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities$32,866
Medical Expenses and Insurance$3,600
Memberships and Dues$742
Data sourced from NCAA MFRS filings obtained via public records (FOIA) requests and official athletic department disclosures. Figures are as reported to the NCAA and may include institutional support, conference distributions, and other non-self-generated revenue. See the methodology page for full sourcing details.

Year-over-Year Trend

Fiscal YearRevenueExpensesNet
FY2025$1,073,058$4,748,448-$3.7M
FY2024$965,122$4,135,340-$3.2M
FY2023$745,067$3,510,016-$2.8M
FY2022$465,287$3,203,123-$2.7M
FY2021$453,923$2,880,794-$2.4M
FY2020$1,356,188$4,250,651-$2.9M

University of Wisconsin-Madison Swimming and Diving — Financial Context

Swimming and Diving at Wisconsin ran a $3.7 million deficit in FY2025, with $4.7 million in expenses dwarfing $1.1 million in revenue, the latter driven primarily by $569K in direct institutional support. At $4.7 million, the program's expenses ranked 8th among all 56 FBS programs and well above the FBS average of $2.7 million. Spending has climbed steadily from $2.9 million in FY2021 to $4.7 million in FY2025, with athletic student aid representing the single largest cost at $1.5 million.

Other Sports at University of Wisconsin-Madison

Football · Men's Basketball · Women's Basketball · Soccer · Volleyball · Softball · Tennis · Golf · Ice Hockey · Wrestling · Rowing · Track and Field

Frequently Asked Questions

What does University of Wisconsin-Madison spend on Swimming and Diving?
University of Wisconsin-Madison Swimming and Diving reported $4,748,448 in total expenses in FY2025. The largest expense was Athletic Student Aid at $1,450,030.
How does University of Wisconsin-Madison Swimming and Diving spending compare to other FBS programs?
Among the 56 FBS programs reporting Swimming and Diving data, University of Wisconsin-Madison ranks 8th overall in total expenses (8th of 33 Power Four programs) — above the FBS average of $2.7M.
How is University of Wisconsin-Madison Swimming and Diving funded?
Like most Power Four Swimming and Diving programs, University of Wisconsin-Madison funds Swimming and Diving primarily through shared athletic department revenues, which flow from football and basketball at most FBS institutions.