In fiscal year 2025, University of Wisconsin-Madison's Track and Field program reported $1.5M in revenue and $6.2M in expenses, for a net deficit of $4.7M. The program generated $1.5M in total revenue, led by Direct Institutional Support at $719K. Among the 77 FBS programs reporting Track and Field data, University of Wisconsin-Madison ranks 16th overall in total expenses (16th of 42 Power Four programs) — above the FBS average of $3.9M. University of Wisconsin-Madison competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Direct Institutional Support | $718,712 |
| Royalties, Licensing, Advertisement and Sponsorships | $262,950 |
| Other Operating Revenue | $261,816 |
| Sports Camp Revenues | $194,729 |
| NCAA Distributions | $88,200 |
| Contributions | $18,508 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $1,692,021 |
| Enhanced Educational Benefits (Alston or other) | $1,237,350 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,138,156 |
| Team Travel | $695,690 |
| NCAA Post-Season Non-Football Expenses | $497,358 |
| Sports Equipment, Uniforms and Supplies | $327,774 |
| Student-Athlete Meals (non-travel) | $143,263 |
| Recruiting | $93,392 |
| Sports Camp Expenses | $85,842 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $82,451 |
| Game Expenses | $76,495 |
| Direct Overhead and Administrative Expenses | $66,460 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $50,585 |
| Other Operating Expenses | $33,489 |
| Medical Expenses and Insurance | $3,300 |
| Memberships and Dues | $626 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $1,544,915 | $6,224,252 | -$4.7M |
| FY2024 | $923,798 | $5,855,805 | -$4.9M |
| FY2023 | $1,196,780 | $5,024,534 | -$3.8M |
| FY2022 | $1,230,414 | $4,662,161 | -$3.4M |
| FY2021 | $1,241,635 | $4,082,513 | -$2.8M |
| FY2020 | $1,657,984 | $5,163,220 | -$3.5M |
Wisconsin-Madison's track and field program operates at a $4.7M deficit, with $6.2M in expenses significantly outpacing $1.5M in revenue, the latter of which leans heavily on Direct Institutional Support at $719K. At 16th among 77 FBS programs in expenses, the Badgers spend well above the $3.9M FBS average, reflecting a substantial institutional commitment to the sport. Program costs have climbed steadily from $4.1M in FY2021 to $6.2M in FY2025, with Athletic Student Aid representing the largest single expense at $1.7M.
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