In fiscal year 2025, University of Wisconsin-Madison's Women's Basketball program reported $874K in revenue and $5.2M in expenses, for a net deficit of $4.3M. The largest revenue source was Direct Institutional Support at $334K. Among the 78 FBS programs reporting Women's Basketball data, University of Wisconsin-Madison ranks 36th overall in total expenses (35th of 42 Power Four programs) — below the FBS average of $5.2M. University of Wisconsin-Madison competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Direct Institutional Support | $334,396 |
| Ticket Sales | $265,680 |
| Royalties, Licensing, Advertisement and Sponsorships | $109,475 |
| Sports Camp Revenues | $86,923 |
| Contributions | $32,938 |
| Program, Novelty, Parking and Concession Sales | $22,817 |
| Other Operating Revenue | $21,704 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,685,654 |
| Athletic Student Aid | $844,766 |
| Team Travel | $812,079 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $472,808 |
| Game Expenses | $240,098 |
| Student-Athlete Meals (non-travel) | $223,986 |
| Recruiting | $182,427 |
| Sports Equipment, Uniforms and Supplies | $164,284 |
| Enhanced Educational Benefits (Alston or other) | $139,160 |
| Guarantees | $129,000 |
| NCAA Post-Season Non-Football Expenses | $91,298 |
| Direct Overhead and Administrative Expenses | $77,519 |
| Other Operating Expenses | $40,536 |
| Sports Camp Expenses | $25,786 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $13,994 |
| Memberships and Dues | $4,915 |
| Medical Expenses and Insurance | $2,157 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $873,933 | $5,150,467 | -$4.3M |
| FY2024 | $1,306,782 | $4,917,063 | -$3.6M |
| FY2023 | $941,147 | $4,527,277 | -$3.6M |
| FY2022 | $830,519 | $3,633,044 | -$2.8M |
| FY2021 | $865,540 | $3,521,354 | -$2.7M |
| FY2020 | $1,008,701 | $3,987,190 | -$3.0M |
The program operated at a $4.3M deficit in FY2025, generating $874K in revenue — led by $334K in Direct Institutional Support — against $5.2M in expenses, with coaching salaries, benefits, and bonuses representing the largest cost at $1.7M. Spending has climbed steadily from $3.5M in FY2021 to $5.2M in FY2025, a nearly 49% increase over five years, landing the program exactly at the FBS average for women's basketball expenses. At 35th among 41 Power Four programs by expenses, Wisconsin sits in the middle of its competitive peer group in terms of program investment
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